The CASE IV Board of Directors is proposing the addition of the following positions with functions critical to achieving the mission of providing professional development and networking opportunities for advancement professionals in the district. The proposed by-laws amendment text is found here.
PROPOSED POSITIONS TO BE ELIMINATED
- Director for Advancement Services
- Director for Alumni Relations
- Director for Philanthropy
- Director for Communications and Marketing (separated/redefined)
PROPOSED NEW POSITIONS
- Director for Conference Site/Hotel Selection
Primary responsibilities include working with the district board and CASE National to identify locations (state/city) for future district conferences, as well as hotel/conference site options and hotel options. This director will serve as a liaison between hotel staff and district conference leadership and will assist the local arrangements chair in conference planning. In addition, this director will serve in an advisory position with the South Padre Mini-conference leadership, CASE Louisiana, and/or other officially recognized CASE IV conferences. As a member of the district’s strategic planning committee, this director will be responsible for evaluating and advancing the initiatives of the district’s strategic plan.
- Director for Scholarships
The Director for Scholarships will chair an annual program to screen applicants and select recipients for a district scholarship program that provides opportunities for entry-level professionals in institutional advancement to participate in the annual district conference for the purpose of learning about the various fields of institutional advancement including but not limited to advancement services, alumni relations, philanthropy, communications and marketing, student recruitment and university relations. In addition, this director will work closely with the Director of District Sponsorships to identify sources of revenue for expansion of scholarship programs to serve members beyond entry- level. An important responsibility of this position will be to coordinate with the annual district conference leadership to ensure access to scholarship recipients. And, this director will work in concert with the Director of Communications to promote and recognize annual scholarship recipients. Development of additional scholarships to serve members is an important responsibility and may include scholarships for mid-career professionals, e-learning, mentoring/networking opportunities and expansion of offerings to ASAP 4 members.
- Director for Educational Programming
Primary responsibilities of this position will be to provide affordable, accessible educational and networking opportunities that complement the programming provided during the annual district conference. The Director of Educational Programming will evaluate opportunities to hold regional conferences/workshops/forums and help the district board to project the financial costs and benefits. In addition, this director will help to identify and recruit chairs/coordinators for regional conferences/workshops/forums and support efforts to develop the educational components of such programs and publicize offerings. He or she will work with CASE National to leverage the educational programs offered at the national level to professionals within the district to provide networking opportunities in addition to educational opportunities. This director will work with the annual district conference program chair to cross-promote upcoming educational programs. And, the director will conduct regular query of the district membership to ascertain professional development needs, as well as to ascertain the relevant, timely issues that might translate into topics for educational programming.
- Director for District Communications
The duties of the Director for District Communications will include development of an annual publications calendar to guide district leadership in the promotion of programs and services. This director will oversee the production and distribution (electronic preferably) of CASE IV Undercurrents and will establish production deadlines, collect information, and write and edit copy. The Director of District Communications will solicit district membership news and information and will make contributions of district news to the CASE National staff for including in BriefCASE or CASE Currents. In addition, this director will work closely with the District Webmaster and Coordinator of New Media to update district news on the district website. Collaboration with the Director for Marketing and Membership to promote district projects will also be expected.
- Director for District Marketing and Membership
The Director for District Marketing and Membership will develop a plan, procedures and resources to encourage individuals to participate in activities sponsored by the district. This director should develop a partnership with the Director for District Communications to ensure that concise, consistent, and timely information is being distributed. This director will assist in the strategic advancement CASE IV through the use of marketing tools and practices that may include direct mail, electronic mail, the CASE IV website and social media. This director will also assist in the promotion and advertisement of information about CASE IV events, including professional development conferences, as well as non-conference educational programming. This director will constantly work to protect and improve the CASE and CASE IV brands and will promote the existence, value and features of CASE to advancement professionals, presidents/chancellors and potential resource partners.
- Director for Board Operations
Primary responsibilities of this position will be to ensure that district board and committee actions are in accordance with the policies, by-laws and constitution of the district and CASE National. This director will incorporate any and all text changes to the district’s Management and Operations Manual (MOM) as approved by the Executive Committee. The Director of Board Operations will distribute copies of the MOM to each board member at the start of their term and will be responsible for ensuring that each board member has reviewed and understands the responsibilities of the position on the board that he/she occupies. The Director for Board Operations will work with the District Secretary to maintain an annual operating calendar of activities and required actions in accordance to MOM. This director also will provide the District Board and Executive Committee with updates o required or upcoming board actions and will work with the District Secretary to ensure that changes or additions requested by these groups are reflected on the operating calendar.
- Director for District Website(s) and New Media
The Director for District Website and New Media will develop and maintain a Website for CASE IV in concert with CASE National. This director will develop strategies and advise on policies for effective Web-based communications with an emphasis on using new media to build and sustain relationships with CASE IV members. In addition, this director will coordinate the production and maintenance of new media projects, including blogs, podcasts, Facebook, Twitter, etc., and will identify and evaluate emerging technologies to enhance the district’s new media communications. Creating and coordinating content for the Website is a primary responsibility, and this director will work with a team of volunteers to keep Web content fresh. The training and supervision of those responsible for updating the Website is a function of this position. This person may serve as or work in conjunction with the district’s annual conference Webmaster and will work closely with CASE National on Web-based communications.
- Director for District Awards
The Director of District Awards will help to recruit and oversee an Awards Presentation Event Coordinator and Judging Coordinators for the annual district awards program. This director will organize the annual competition based on program guidelines and will review/set policy with the approval of the district board. The Director of District Awards provides for the annual evaluation of the district awards program and should convene a meeting of an awards review committee to evaluate the most recent awards competition, as well as the categories and criteria. This director is charged with forwarding recommendations for change to the awards program to the district chair for approval of the Executive Committee and/or board. The Director for District Awards must uphold the integrity of the competition continually improving the awards program and identifying excellent judges.
- Director for District Sponsorships
The Director for District Sponsorships will collaborate with the annual conference chair and the district’s Executive Committee to develop a monetary target goal and seek to secure underwriting to meet or exceed that goal. This director will develop and distribute an information packet to all identified prospects articulating levels of sponsorship opportunities for the annual district conference and/or other district programs. In addition, the Director for District Sponsorships will personally follow-up with each sponsorship prospect in an attempt to secure on-going financial commitments. The director may also develop a district sponsorship committee comprised of individuals whose existing relationships with potential educational partners will enhance opportunities for securing sponsorships. The director will work with ensure proper marketing of district sponsorships and appropriate recognition for educational partners, conference sponsors and conference consultants.
- Director for Opportunity and Inclusion
The Director for Opportunity and Inclusion will identify resources for recruiting advancement professionals from diverse backgrounds for CASE involvement such as committee members, board officers, and other leadership opportunities. This director should promote diversity as a consideration when seeking topics, speakers, and resources for conference and educational programming. The Director for Opportunity and Inclusion will suggest initiatives to attract professionals of color and/or other diverse or underrepresented populations and will assess the effectiveness of district programs and initiatives toward increasing participation and will offer recommendations to support organizational goals.