Nuts and Bolts of implementing a Successful In-House Giving Tuesday Initiative
Come to this exciting session and learn how the NMSU Foundation implemented a unique, grass-roots day of giving program that raised $2.9 million for scholarship funds across the NMSU system. The session will provide information on the matching gift portion, campaign headquarters, increasing alumni participation, campus and board engagement, stewardship and results from communication and social media.
Dr. Andrea Tawney, Vice President – New Mexico State University; Dr. Tina Byford, Chief Operating Officer – New Mexico State University; Terra Winter, Associate Vice President, Development – New Mexico State University; Leslie Cervantes, Associate Vice President, Alumni Engagement and Stewardship – New Mexico State University
Tips for Improving Student and Young Alumni Fundraising Programs
We’ll discuss the giving and communication preferences of the millennial generation, how to adapt to their needs and explore some of the student and young alumni programs across the country that are doing this well.
Harmonie Farrow, Director of Loyalty Giving Programs – Texas Christian University
Case Study: Development Activities for Current Students: Past | Present | Future at Eastern New Mexico University
This session will examine Alumni Relations at Eastern New Mexico University and the historical, current and emerging approaches it takes to engage current students. Traditional student programming includes Homecoming activities, specifically the annual homecoming parade, with current programs including a student-alumni lobbying coalition, annual scholarship golf tournament and a bi-annual graduation reception. Emerging actvities include an alumnus mentoring program designed to build stronger job piplines between current and former students.
Robert Graham, Director of Alumni Affairs – Eastern New Mexico University
Student Advancement Programs, A Hidden Resource
Consider the benefits of implementing a student advancement program at your institution to promote student/alumni engagement, philanthropy, student foundations and class gifts, and spirit groups. Learn how these student organizations can enhance your alumni and foundation outreach. The CASE Affiliated Student Advancement Program (ASAP) provides many resources to institutions interested in starting a new program as well as reorganizing programs that are looking for new ideas.
Sue MacEachen, Associate Director for Alumni Relations – The University of New Mexico
Marketing and Communications Track
Using Social Media to Listen Deeply, Share Meaningfully and Build Community with Millennials
Millennials. They¹re glued to their devices. But what are they looking at? How can a University use social media to digitally connect and create meaningfully relationships with students and young alumni? Learn how Colorado State University¹s Social and Digital Media Team puts Snapchat, Instagram, Vine, GIFs, Twitter, BuzzFeed, memes, videos and YikYak to use to strategically and purposefully connect with millennials. You¹ll walk away with new ideas how to create and distribute serious/important content (academic deadlines) while taking advantage of micro-moment opportunities to make your young fans feel special.
Chase Baker, Social and Digital Media Coordinator – Colorado State University
CASE Marketing Experts Panel
This panel of education marketing pros will cover topics like increasing brand affinity, and new trends in marketing to millennials and prospective students.
Cinnamon Blair, Chief Marketing & Communications Officer – The University of New Mexico; Alexis Kerschner Tappan, President, AKT Communications; Eric Searle, Account Executive – McKee Wallwork + Co