The following sessions have been confirmed for the Annual Giving track. Once the program has been finalized, a comprehensive schedule will be posted.
Ignite Alumni Passion through the Annual Fund
The session will provide information about how to Ignite Alumni Passion through the Annual Fund. Prairie View A&M University will share some of their best practices of how to increase your new donors through alumni engagement; social media and peer-challenges. Transform your Annual Fund into a Fun Campaign which will ignite passion and transform students’ lives by supporting learning opportunities beyond the classroom.
Ms. LaShonda Williams, Annual Fund Manager, Prairie View A&M University
Day of Giving: Empowering Campus Organizations
How do you tie in student engagement, philanthropy, and donor relations with a current trend that is taking place on campus’ and communities across the country? The Nicholls Foundation along with the Office of Alumni Affairs designed and executed a social fundraising effort to increase donor participation and to broaden the school’s reach beyond the traditional mailed solicitation. Nicholls Give-N-Day was the first ever university 24-hour giving campaign that inspired all constituents from current students, to alums, to the local community and region to come together, show their Colonel Pride, and provide essential funding to areas across the university. This event provided an opportunity for giving at Nicholls unlike any other in an effort to create a sensation of energy and inclusion around philanthropy. In the first year, the goal was 500 donors in 24 hours. Learn how Nicholls State University nearly doubled their goal and created hundreds of new donors through Give-N-Day.
Mr. Jeremy Becker, Executive Director, Nicholls State University Foundation
Fewer Callers, More Dollars: Right Sizing your Phonathon
While many universities consider hanging up their headsets for good, Trinity University opted to restructure its Phonathon program to best suit both the interests of Alumni and fundraising needs of the University. Find out how focusing calling efforts, limiting caller hiring, and increasing segmentation helped the Trinity University Phonathon lower program costs while increasing both pledge rates and overall dollars from both parents and alumni.
Mr. Jim Stryker, Associate Director of Annual Giving Outreach and Engagement, Trinity University