The following sessions have been confirmed for the Annual Giving track. Once the program has been finalized, a comprehensive schedule will be posted.
Day of Giving – A Donor Centered Approach
The goal was $50,000. By the end of the day, University of Central Arkansas alumni and donors surpassed all expectations contributing more than $434,000. Learn how Central Arkansas implemented a more donor centered approach and achieved a 947% increase over the previous year. Participants are encouraged to bring giving day materials from their own organizations for an idea exchange and group discussion facilitated by the presenters.
Joan Shofner, Assistant Vice President and Campaign Manager, University of Central Arkansas
Haley Fowler, Director of Development for Student Services, University of Central Arkansas
Technologies & Trends to Watch in FY19
Kestrel Linder will illuminate the case study against data drawn from the digital fundraising of 550+ schools (K-12, higher ed), encompassing $150M+ in online giving by 1.5M+ donors. Attendees will gain a deeper understanding of the trends affecting their digital engagement tactics and actionable strategies to attract and retain digital donors of all ages. Katie Young, Director of Alumni Relations, will speak to how Greenhill’s alumni are using the power of peer-to-peer to help break through the noise and reach new audiences.
Katie Young, Director of Alumni Relations, Greenhill School
Kestrel Linder, Co-Founder & CEO, Give Campus
Understanding the Alumni Participation Metric
Alumni Participation has been a “popular” topic of discussion in university leadership circles for the better part of two decades now. It’s only one metric of many in the US News and World Report Best Colleges rankings, but it’s seen as one of the few metrics in that ranking system where universities can really move the needle. This session will educate annual giving staff on how to understand this metric as it relates to their own institutions and how to frame the alumni participation conversation to institutional leadership with respect to goal setting and resources. This session will also cover some strategy ideas for sustainably growing your alumni donor base while combating the donor churn that goes along with participation-focused campaigns.
Adrian Matthys, Director of Annual Giving, The University of Texas at Austin
Ignite Alumni Passion through the Annual Fund
The session will provide information about how to Ignite Alumni Passion through the Annual Fund. Prairie View A&M University will share some of their best practices of how to increase your new donors through alumni engagement; social media and peer-challenges. Transform your Annual Fund into a Fun Campaign which will ignite passion and transform students’ lives by supporting learning opportunities beyond the classroom.
Ms. LaShonda Williams, Annual Fund Director, Prairie View A&M University
Day of Giving: Empowering Campus Organizations
How do you tie in student engagement, philanthropy, and donor relations with a current trend that is taking place on campus’ and communities across the country? The Nicholls Foundation along with the Office of Alumni Affairs designed and executed a social fundraising effort to increase donor participation and to broaden the school’s reach beyond the traditional mailed solicitation. Nicholls Give-N-Day was the first ever university 24-hour giving campaign that inspired all constituents from current students, to alums, to the local community and region to come together, show their Colonel Pride, and provide essential funding to areas across the university. This event provided an opportunity for giving at Nicholls unlike any other in an effort to create a sensation of energy and inclusion around philanthropy. In the first year, the goal was 500 donors in 24 hours. Learn how Nicholls State University nearly doubled their goal and created hundreds of new donors through Give-N-Day.
Mr. Jeremy Becker, Executive Director, Nicholls State University Foundation
Fewer Callers, More Dollars: Right Sizing your Phonathon
While many universities consider hanging up their headsets for good, Trinity University opted to restructure its Phonathon program to best suit both the interests of Alumni and fundraising needs of the University. Find out how focusing calling efforts, limiting caller hiring, and increasing segmentation helped the Trinity University Phonathon lower program costs while increasing both pledge rates and overall dollars from both parents and alumni.
Mr. Jim Stryker, Associate Director of Annual Giving Outreach and Engagement, Trinity University