The following sessions have been confirmed for the Community College track. Once the program has been finalized, a comprehensive schedule will be posted.
How to Engage Partnerships to Address Community Needs
Partnerships are essential to solving community problems. This session will look at best practices in engaging partnerships and how to develop a framework for partnership success that ensures sustainability. You’ll leave with performances measure to ensure the program is on track and have ideas to build on your success.
Joseph Cilano, Director of Grants, Louisiana State University – Eunice
The Benefits of Raising the Money While Building the Plane
Most development officers have experienced this at least once in their career: “Here is a project we created that we need you to raise money for by the end of this year” – Signed your favorite faculty member/Dean/athletics representative. This approach often limits the fundraisers storytelling capabilities and overall support of the project. Through the Dallas County Parent Promise, which enables Dallas County adults to return to college tuition free, the DCCCD Foundation placed key advancement personnel as a co-project lead for the initiative. During this presentation, you will learn the ongoing benefits of that decision and how the Dallas County Parent Promise program is impacting Dallas County even in its inaugural year.
Dr. Jasmine Collier, Major Gifts Officer, Dallas Country Community College Foundation
Knocking Fundraising Out of the Park, One Small Shop at a Time
When it comes to operating a small community college advancement shop, it can sometimes feel like you’re playing every position on the team, plus coach and cheerleader. Hear from two fundraising professionals from different Louisiana community colleges and how they’ve navigating the fundraising game in their respective regions while trying to hit a home run in outcomes and successes. In this day of declining state investment in higher education, community college professionals have to out hustle, out work, out think, out play, and out last other teams. This session is best for community college shops who are beyond the basics but aiming to land a spot in the Big Leagues.
Chandler LeBoeuf, Executive Director of Institutional Advancement, Fletcher Community College
Conquer Digital Marketing
Learn how to drive a commonsense, effective digital marketing campaign. Utilizing data, Lone Star College-Montgomery managed more targeted and successful social media campaigns to drive student retention and recruitment. This session will explore the method of data implementation in social media marketing, and provide a step-by-step tutorial. Key takeaways:- Data and social media platforms can be used together to boost student recruitment and retention- Results from previous and ongoing social media marketing campaigns- Understand how to implement data into a social media ad, for a more effective and targeted marketing campaign.- Find out about low-cost, effective tools to monitor online conversations about your brand, service or product.
Marley Crusch, Marketing Specialist, Lone Star College – Montgomery
Understanding Donor Demographics –Do men give more than women? What age group prefers giving online to attending social gatherings? Using donor behavior and donation patterns to shape your campaigns can help you meet and surpass your fundraising goals.
Adora Curry, Advancement Marketing Manager, University of Arkansas – Pulaski Tech
Herding Bears and Bulls: Talking the Language of Investment
How Foundations steward their invested assets is just as important as getting the gifts, but many development professionals don’t have the background they need to understand investments. Getting to know the language and investment process can help you and your board development the right investment policies to support your organization’s mission. In this session you will learn about key aspects of investment management.
Mary McQueen, Executive Director of Development, Del Mar College