The following sessions have been confirmed for the Communication track. Once the program has been finalized, a comprehensive schedule will be posted.
For Good Measure
The TCU Magazine team has developed a system of collecting comprehensive website, SEO and social media analytics on a quarterly basis. During this session, Caroline will take a deep dive into the data that helps them track key performance indicators and teaches them how to best connect with and grow their digital audience. Attendees will learn how to measure content performance and identify opportunities to improve their digital strategy.
Caroline Collier, Assistant Director of Editorial Services, Texas Christian University
Small University — Big Thought Leadership Program
In 2017, St. Edward’s University, a private, liberal arts college located in the heart of Austin, Texas, set out to create a Faculty Thought Leadership Program that drives external awareness and elevates thought leadership. A year-and-a-half later, we would like to share our progress and ongoing challenges. We’ll dig into the components of our Faculty Thought Leadership Program including an online communications toolkit, and external and in-house media training. We will also discuss how these components have helped us to address the media outreach challenges that are specific to smaller universities. How do you get faculty who do not publish often in the news? How do you get reluctant faculty to see themselves as experts?
Sandra Zaragoza, Communications Manager, St. Edwards University
Storytelling from Every Angle
You’re not just a writer – you’re a storyteller. As such, it’s crucial to use multimedia to engage readers in your narrative. But if you’re new to the interactive game, never fear: there are plenty of user-friendly tools out there to make your foray into the digital frontier effortless. From audio and video to timelines, infographics, maps and quizzes, we’ll take a look at the best apps for your online storytelling needs – no Creative Suite required.
Erin Cristales, Communications Strategist for Publications, University of North Texas
Faculty Experts 101: Tips For Getting Your Faculty in the News & How To Promote Your Work
Faculty Experts 101: Tips for getting your faculty in the news & how to promote your work is a session that covers media relations tips for communications professionals. During the presentation, we’ll cover effective ways to build relationships with media, how to get faculty experts in the news, how to handle media during the interview and how to make the most of your coverage to boost your university’s perception and awareness.
Ann Davis, Sr. Director of Communications, Texas Wesleyan University
Creating a Collaborative Approach to Sharing Your Alumni Story
Every college and university has its list of “star alumni.” Most alumni are willing to share their success with their alma mater in order to advance the institution’s mission. Cody Meyers, assistant director of alumni relations, and Jeanne Spreier, marketing/communications manager, both at the Naveen Jindal School of Management at UT Dallas, present methods to collect and share alumni stories in order to create positive results for their university. These alumni stories are tailored for specific media (advertising, blog, web content) but the goal is the same across all channels – to increase alumni engagement for: development, hiring interns and graduates, recruiting/enrolling students, mentoring students and creating value in the public space.
Cody Meyers, Assistant Director of Alumni Relations, Naveen Jindal School of Management, University of Texas at Dallas
Jeanne Spreier, Marketing/Communications Manager, Naveen Jindal School of Management, University of Texas at Dallas
Creating Storytelling Tools For Your Social Media Audiences
Historically, our university communications teams weave and control the brand narrative. But what happens when we step away from that role and allow our social media audiences to become the storytellers instead? With emerging tech, your social media audiences can now have interactive brand experiences on their own time and in their own homes. On the new digital battlefield, the race is on to see who can integrate immersive storytelling and other new tech into the traditional digital/social marketing mix. In this session Krista and Michael will share how Texas A&M has embedded emerging tech and storytelling tools into the university’s content strategy to not only build brand affinity to the broader world but to also put target audiences in the driver’s seat of their own brand story.
Krista Berend, Director of Social Media, Texas A&M University
Michael Green, Emerging and Interactive Media, Texas A&M University