The following sessions have been confirmed for the Social Media & Web track. Once the program has been finalized, a comprehensive schedule will be posted.
Crisis management is a critical – if often overlooked – role of a good social media manager. In an instant, social media can turn into a minefield. Then your job responsibilities suddenly change from “God Meme Creator and GIF Lord” into reputation defender/sentinel/information advocate and advance digital intelligence scout. This presentation will address case studies in social media and crisis management in higher education, as well as developing a crisis plan in preparation for a variety of difficult campus and university events.
About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?
Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?
Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.